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I’m simply amazed how thing how things have changed in just 2 short months. I started Points, Miles & Martinis in 2009 with a friend. Since we were traveling every week, and earning tons of miles & points through great promotions, we started this blog as a way to share earning and burning stories with my friends and family. We originally started our small blog over at blogspot where we might have had about 50-60 page views a day. Soon we were over a couple of hundred page views a day and thought we were on a roll.
My friend had to back out of the blog shortly after we started but I kept going as a labor of love. Not long after my friend left the blog, the team at BoardingArea picked me up in early 2010 and I moved over to BoardingArea.
At first, my site traffic and reader engagement was increasing at a good clip. But soon after I joined BoardingArea, life, work and a move to a different city got in the way. I never really gained traction until this year. As a result, the blog slogged away for the last two years. Occasionally, I would post something interesting and would see a spike in traffic. My little blog was destined to continue on the same path as I didn’t have a content strategy. Basically I was frolicking around the blog world with no clear path.
Increased Readership In Short Time
I think readership in November was more than I had from the entire period of January 2011 through October 2011. Why the increased readership I asked myself?
- Increased page views by 1162% from October to November
- Increased page views by 1532% from October to December
The increase in my frequent posting is because of comments from viewers like you who come back to share tips, read about trip reports, catch up on the latest promotions, or just come for the occasional small contest.
Thank you for reading Points, Miles & Martinis, seriously. You keep me going with your comments, questions, and
rants by keeping me honest.
Points, Miles & Martinis is now tied for 122 in the Technorati blog rankings for the travel segment. I’m proud and yet humbled at the same time. We are even tied with the entire upgrd site where there are some great travel bloggers.
Reasons For Increase
In November Boarding Area offered to send some of us to the Blog World event in Los Angeles. I took them up on their offer and off I went to LAX on a Delta 777 in Business Elite. I didn’t know what to expect at Blog World, I’m not a professional blogger and have never been to a blog event. I did know that I wanted to leave the event with a general content strategy on what Points, Miles & Martinis is and should be in the future.
I got way more out of the event than just a content strategy. I met fellow bloggers and got to know Deals We Like, Mommy Points, Loyalty Traveler, Frequently Flying, AAdvantageGeek, Randy, Wandering Aramean, Road Warriorette, and Flight Diversions. I also learned from some great speakers including William Torgerson (professor at St Johns), Ross Borden (the CEO and founder of Matador Network), Chris Faust (Editor at C Around the World), and many others.
Additional benefits included a content strategy, approach to post more frequently, and a desire to improve the site user experience through additional features like a trip reports page, categories, and better use of twitter and facebook. I’ve made significant progress and will continue to make progress because of readers like you.
Like I said from the beginning this has been a labor of love. I look forward to sharing many more travel tips, promotions, and just plane old road warrior war stories.