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There is one thing you will almost certainly find on an American Airlines flight, the American Way magazine. But one item that is important to customer experience or future customer experience is missing. The magazine covers a wide range of topics from business to travel, but it omits one important item to people flying from point A to B. The item that is missing is an actual route map of the flights from which AA services destinations.
Detailed Route Map With Actual Routes
The American Way magazine publishes maps which show cities AA serves, cities that AA has a hub, or has a OneWorld partner that serves the city. It would be great to highlight to customers how AA could get them from point A to B or even “upcoming” routes. There is plenty of downtime on the plane and only so many Sudoku puzzles you can play before someone writes down all the answers. Might as well advertise where you can take your customers to and from now or in the future.
Delta’s Sky Magazine publishes a new route map in each issue with actual Delta routes. They even show future service highlighted in a different color so it is easy to spot. In addition they have a few code share flights highlighted like the LAX > PPT on Air France. Check out a sample map in this 2006 issue picture from Flyertalk.
By adding actual routes that AA flies into the route map, it will help a user find how they can get from point A to point B on American. The thing I like very much about Delta’s published route map, is that is shows future routes. So if I’m not up to speed on the latest proposed routes, I can usually find out on the first of the month where Delta can take me next.
Am I alone here or does anyone else wish AA provided a little more detail on there routes in the American Way magazine?