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British Airways may know more about you when you board a flight than you think they do. This may be due in part to their new initiative to search Google images of VIP customers before they flight.
According to this CNN Business Traveller article:
The program works by pulling together information on frequent travelers — including seating location, previous flights and meal choices — into a streamlined database which, along with Google Images, is accessed on iPads issued to staff on all BA flights and in the airline’s lounges.
Jo Boswell, from British Airways customer analysis team, states the following:
“recreate the feeling of recognition you get in a favorite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers.”
So what do you think? Is this a case of an airline trying to go above and beyond for it’s most valued customers, or is it going across the line into stage 5 stalker territory?