Starting April 1, 2014, Delta will start serving SweetWater Brewing Company’s flagship 420 Extra Pale Ale onboard flights between Atlanta and New York’s LaGuardia.
As a brewery known for keeping quality of craft top of mind, all of SweetWater’s canned brews undergo an advanced can-conditioning process that naturally keeps the beers fresher for longer.
After adding a small amount of priming sugar and live yeast to the beer prior to being sealed, cans are then kept for 7-10 days at alternating temperatures to allow the yeast to metabolize the sugar and excess oxygen in each can, creating a more stable beer while also naturally extending its shelf life.
“As Atlanta’s hometown airline it’s exciting that we can now offer Atlanta’s hometown brew onboard,” said Joanne Smith, Delta’s senior vice president – In-Flight Service. “Our customers have told us that they want more fresh, local flavors onboard and serving SweetWater 420 is a great way to give our global travelers a taste of Atlanta.”
Bottom Line
Can’t wait for my next flight between ATL and LGA so I can have a few of these!
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Ugh, I’m beyond over Sweetwater but I suppose it will represent Atlanta well to non-natives.
I prefer the IPA. 🙂
You lost me at ‘can’ beer.
Heck of a lot better than a Corona! However, the Atlanta hometown thing is getting old. The culinary and/or beer culture in Atlanta is just simply not that great. If they want to serve good beer, why not just serve good beer (like something from northern California)?
Still beats the pants off United. Their offering of ‘premium beverage’ (typical UA double speak) is unbearable.