On Thursday, December 1, United Airlines will unveil its first Polaris lounge at Chicago’s O’Hare International Airport. There will eventually be nine Polaris airport lounges.  United’s Polaris business class unit is also commencing on Thursday, which includes linens from Saks Fifth Avenue and upscale “amenity kits.â€

“In our quest to be the best airline in the world, we are rethinking and reimagining all we do. United Polaris offers an elevated customer experience and redefines the meaning of premier business travel,” said Oscar Munoz, CEO of United. “The high quality of amenities United Polaris provides is matched only by the service and care our employees demonstrate from lounge to landing.”

For flights with a duration longer than 12 hours, passengers can obtain custom United Airlines pajamas.

“With United Polaris, we set out to put the legacy of the weary business traveler to bed for good,” said Julia Haywood, Executive Vice President and Chief Commercial Officer of United. “What we heard from our customers, and what resonated as a very consistent theme, was that they needed a tailored experience that would maximize comfort and sleep. Arriving at your destination well rested is something we all strive for when we travel, and for our customers traveling halfway around the world, optimal performance when they arrive at their destination is the only option.”

What are your thoughts on Polaris? Is this key to United’s turnaround efforts?