There you go again…. “The Legacies” all followed suit this week raising the change fee on tickets to a whopping 200 USD. I can only imagine the Southwest marketing team is already hard at work making sure this change doesn’t go unnoticed by the flying public.
As a reminder, the nation’s largest carrier of domestic flyers, Southwest Airlines charges 0 USD to change a ticket. Interestingly enough, the 200 dollar Legacy change fee for a one-way flight actually far exceeds Southwest’s average one-way passenger airfare in 2012 which was $147.17.
The bottom line
I know most business travelers prefer the legacy airlines for a variety of reasons. Business travel is generally inelastic demand but I wonder at what point the gouging makes the businesses themselves stop wanting to foot these excessive expenses. The fact is business travel requires a lot of flexibility. Over the long run, I’ll put my money on a business traveler being able to control their costs better using Southwest compared to the legacies.