British Airways announced today that they will increase their service to the Lone Star state from two to three destinations. Beginning in March of 2014, British Airways will launch non-stop 787 flights from London Heathrow to Austin Austin Bergstrom International Airport.
Today British Airways announced it will launch a new service between Austin Bergstrom International Airport and London Heathrow beginning in March 2014. With this announcement, British Airways becomes the first airline to provide non-stop transatlantic service to Austin, TX. The airline will fly the 787 Dreamliner five days a week, increasing to daily flights later in the year.
Seats can be purchased starting today at BA.com. The new service will have three cabins, Club World (business), World Traveller Plus (premium economy) and World Traveller (economy). This marks British Airways’ third destination in Texas, with the airline also serving Houston and Dallas Fort Worth.
As London is among the top destinations for international travel from Austin and Austin is home to some of the most important global cultural events, the new route provides BA an important opportunity for business growth, particularly in the technology sector.
Due to the taxes and fees that British Airways Executive Club imposes on awards, I’m not sure this would be the most cost effective award to book. Generally, British Airways Avios points are best spent on short flights, where you can get a one-way ticket for only 4,500 points. But regardless, a non-stop flight is attractive, and I would consider this if the route made sense for my travel plans.
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The Weekly Flyer writes about travel from a business traveler perspective. He travels the world every week accumulating points and miles along the way.
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Wow…great news for Austin. Definitely not going to be a cheap award option but nice to see the revenue/MR potential. It will be interesting to see how it prices.
kudos to BA for thinking “outside the box”. however the pic in the post is slightly misleading since the LHR-AUS flight won’t have first class (depicted in the pic)
Whoa… didn’t see this coming!
This is great news! Finally a direct flight from AUS/SAT to Europe. I wonder what sort of award pricing will we see. On another note, Austin is a small airport, and quite charming the way it is. I would hate to see it expand to a mega airport.
Checked a few days in march and only H fares are available, with RT around $1750, or about $700 more than non-direct flights. No award seat available for entire March. Still awesome news though, and hopefully the price will become reasonable later.
Since it’s a narrowbody 787, AUS should handle it quite well. Nice to see AUS growing up… though with the fares and surcharges, connecting via DFW to the -300ER on AA is likely still the cheaper and better option. I’d expect to see more destination traffic here in AUS than originating.
So what points plan should I be working on for this?
What do we estimate points and taxes for business and economy? Great news for central Texas!