Aloft Cupetino: Robotic Bellhop Starts Later This Month

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In ‘why on earth’ news:  The New York Times is reporting that the Aloft Hotel in Cupertino is going to be testing a 3-foot tall bellhop named Botlr.  His primary job is going to be delivering items from the front desk to guest rooms.

Meet the Aloft's newest employee ... Botlr.

Meet the Aloft’s newest employee … Botlr.

Botlr has a video displaying his only skill, which is delivering items to a guest room at speeds up to 4 MPH.  I’ve watched it three times, and I am wondering why.


“I see this as an enhancement to our customer service,” said Brian McGuinness, Starwood Hotels’ senior vice president for its Specialty Select brands told the New York Times.  “It’s not going to be a replacement for our human talent.”

The Aloft Cupertino is a SPG Category 4 hotel where it’s 10,000 points for a room on weekdays or weekends, or the ‘Cash & Points’ option is $75 per night plus 5,000 Starpoints.  The hotel claims to be in a good area – “nestled between Apple Headquarters and many other major tech corporations” and “hotel is a short drive from the trendy shops and restaurants of Santana Row” says the homepage.

Bottom Line

While I don’t think Botlr will drive traffic to the hotel, it would be fun to try out the robotic talent the next time you want a newspaper delivered to your door.


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  1. They used to have a robot at the VA hospital in St. Pete that would deliver records. It as so fun to run into him in the elevator and he would say “I am going to move now”

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