Two of my favorite hotel companies are Starwood (where I’m SPG Platinum) and Hyatt (where I hold Hyatt Diamond Status). Both over a wide array of properties through their many brands, but also they both have two of the best hotel loyalty programs in my opinion.
Starwood has been in the news lately, with a rumor that a Chinese Firm was looking to buy the company, but imagine the surprise when I found out that Hyatt may be making a move as well for the company.
Starwood Hotels and Resorts Inc. rose 8.9 percent in early New York trading after CNBC’s David Faber reported Hyatt Hotels Corp. was in talks to buy the lodging company.
Starwood climbed to $81.50 at 9:19 a.m. from $74.81 at the close yesterday in New York. Faber said a deal could come as soon as next week, citing people familiar with the talks.
As a deal could happen as early as next week, in the time being we’ll just have to wait and see what will happen.
I know it’s way too soon to speculate, but I wonder free full breakfast for Diamonds would stay, or if they would adopt the SPG program instead.
How would you feel if Hyatt did in fact buy Starwood, and the companies merged including their loyalty programs?