Starwood announced today their newest partner it’s not someone you might think. They currently have partnerships with Delta in their Crossover Rewards partnership and with Emirates in their Your World Rewards partnership, but their newest partner is Major League Baseball (MLB).

Per Starwood, Sheraton Hotels & Resorts and Starwood Preferred Guest today announced an exclusive new partnership with Major League Baseball (MLB), designating Sheraton as the “Official Hotel of Major League Baseball†and SPG as the “Official Hotel Loyalty Program of Major League Baseball.†The new partnership brings Sheraton guests, Starwood Preferred Guest) members and avid baseball fans closer to the action by providing them access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences. Sheraton will celebrate the partnership this fall by hosting special screenings of MLB Postseason games at select hotels across North America, leading off tonight with a star-studded event at the Sheraton New York Times Square.

In addition, starting today, SPG members have the opportunity to redeem Starpoints® for pairs of tickets to each World Series game at spg.com/moments.

Starting with the 2016 MLB season, Sheraton will take guests and elite SPG members out to the ballgame by offering:

• Complimentary access to MLB.TV, the only streaming service that enables fans to watch their favorite team live outside their home market;
• Availability of MLB Network, the Emmy Award-winning 24/7 cable television network dedicated to baseball, as an in-room entertainment channel in the U.S.;
• Custom Starwood booking widgets located on MLB.com and participating teams’ Schedule pages, providing fans a seamless process in booking travel plans to see their favorite teams on the road;
• Enticing packages, promotions and sweepstakes that will make baseball dreams come true by sending guests off to see their favorite games in person or offering up chances to win exciting MLB prizes.

Bottom Line

I think this is a very unique partnership and I applaud Starwood for being innovative and searching for new partners. I’m a huge fan of SPG Moments, so will be glad to see new MLB auctions available from SPG moments.

What are your thoughts on this latest partnership? Feel free to comment below.