Hilton has announced their 14th hotel brand called Tapestry Collection by Hilton. Per BusinessWire.com, their newest brand is expected to debut by the 3rd quarter 2017 with 7 locations already announced. The Tapestry Collection will be an independent brand just below the existing Curio Collection by Hilton.
Hilton Hotels Announces Newest Brand
Seven hotels have signed letters of intent with the collection in the following cities: Syracuse, N.Y.; Chicago, Ill.; Nashville, Tenn.; Warren, N.J.; Hampton, Va., and two in Indianapolis, Ind. The collection has an additional 35 deals in process, with the first property expected to convert to Tapestry Collection by Q3 2017. Further additions to the collection will be announced in the coming months.
The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which has been highly successful since launching in 2014. Curio today operates more than 30 upper upscale hotels in seven countries with another 45 in the global development pipeline.
The hotel experience with a perfect balance of individuality and reliability.
Tapestry Collection by Hilton is a gathering of original hotels chosen because of a commitment to being anything but generic. Every place is a reflection of the independent nature of its guests, who want to weave their own story through travel.
As a part of the Hilton portfolio, hotels in the Tapestry Collection by Hilton present guests with an original hotel experience combined with the expected reliability of Hilton, including Hilton HHonors™, the award-winning guest loyalty
It’s always interesting to me when hotel chains bring about new brands of hotels. This gives Hilton HHonors customers more options. I will be interested to see what this new brand looks like once it is available in Q3. What do you think about the potential of the Tapestry Collection by Hilton.