Uber has announced they’re launching a loyalty program, which will be called Uber Rewards. It will offer cash back rewards, as well as an elite tier including Gold, Platinum and Diamond status levels. Perks will include upgrades to UberBlack cars, Uber Eats credits, locking in lower prices and more.

Per Uber,

Uber Rewards is a first-of-its kind program that lets our customers earn every time they use Uber or Uber Eats for business or pleasure, unlocking special benefits along the way. (We also plan to add our new mobility offerings like bikes and scooters into Uber Rewards soon.)  

There are four membership levels: Blue, Gold, Platinum and Diamond, and anyone can sign up to join at no additional cost.

Once you’re in the program, you’ll start earning one point for every eligible dollar spent on UberPool and Uber Eats orders; two points for UberX, UberXL, Select, and WAV; and three points for Black and Black SUV. Once you earn 500 points, you’ll advance from Blue to Gold. At 2,500 points you’ll advance to Platinum. And at 7,500 points, you’ll advance to Diamond. Earnings periods are 6 months long, and are tied to the date you signed up to join the program. When you unlock a tier, you have that tier for the remaining earnings period, and next 6 months.

Uber Rewards will initially launch in Miami, New Jersey, Denver, Tampa, New York, Washington, DC, Philadelphia, Atlanta and San Diego, before rolling out nationwide.

If you still haven’t tried Uber yet, you can still get a credit towards your first ride with my referral link, here or your credit can be applied to your UberEats order instead!

As a reminder, The Platinum Card® from American Express gives you up to $200 Uber savings annually, as one of the cards many benefits.

What are your thoughts on Uber’s new loyalty program? Feel free to share in the comments below.