SLS Las Vegas Rebranded as Sahara

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Last year we shared the Future of SLS Las Vegas, Hotel Sold and Possible Re-brand as the owner of the Grand Sierra Resort in Reno, Alex Meruelo, who took over the SLS property last year. The property already left Marriott, where it used to be part of their Tribute Portfolio.

This week, it’s officially been confirmed that the SLS Las Vegas will transition back to the Sahara Las Vegas which will include a full renovation of all common spaces such as the lobby, casino and the guest rooms.

Per the Los Angeles Times,

Like a Las Vegas magic trick, the legendary Sahara hotel-casino reappeared on the Strip during a splashy renaming of the SLS resort Thursday evening. The Moroccan-themed hotel that opened in 1952 and helped shape Vegas’ midcentury glamour, hosting A-listers such as Frank Sinatra, Dean Martin and Jerry Lewis, was back.

The name change comes amid an ongoing renovation of the property with a price tag of more than $100 million. The property’s 1,615 guest rooms, casino, restaurants and bars have been upgraded. Improvements to the lobby and other areas will continue into 2020, a news release said.

The Sahara closed in 2011, became an SLS hotel (short for “style, luxury and service”) in 2014, hosted a W Las Vegas in one of its towers for two years, and now has come full circle with the new-old Sahara name.

Check out our past reviews: Hotel Review: SLS Hotel & Casino Las Vegas as well as the Hotel Review: W Las Vegas.

Have you recently stayed at the SLS Las Vegas before? Feel free to share your thoughts in the comments below.

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  1. Stay away. I had three very unfortunate nights there earlier this week just before the announcement. When the property asked me about my stay I provided a numbered list of the issues – that’s how bad it was.

  2. Meruelo transformed the Grand Sierra in Reno magnificently. It is now arguably the premier resort in Reno, heavily booked much of the time. If he invests similarly into the “new” Sahara, it could become a real destination if priced competitively (tho their Strip location still needs a better neighborhood). Hint to Mr Meruelo: grab a lot of free publicity by eliminating resort fees and parking!!!

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