Marriott continues to focus on expansion in the Caribbean and Latin America, and last year the hotel company added over 10,000 rooms to it’s pipeline across 15 brands in these regions. To highlight some new properties joining Marriott, we’ll see Zadún, a Ritz-Carlton Reserve, W Playa del Carmen, St. Regis Bermuda and Aloft San Juan.
Last year, the company increased its portfolio in the region to 268 open properties and 55,195 rooms in 34 countries and territories.
In 2019, the company signed 2100 conversion rooms in the region, leveraging its four conversion-focused brands – Tribute Portfolio Hotels, Luxury Collection, Autograph Collection and Delta Hotels by Marriott – as more owners sought out the power of Marriott’s brands and programs. In addition, Delta Hotels by Marriott signed its first deal in the region.
Last August, Marriott launched its all-inclusive program to bring several of its brands, scale and trusted service to this growing, global vacation segment. Less than six months after its launch, the company has signed seven management and franchise agreements for all-inclusive properties representing nearly 3,200 rooms. Among the all-inclusive projects in development are an 800-room Marriott Hotels resort in Jamaica and a 240-room Ritz-Carlton resort in Mexico. The company last year also completed its acquisition of Elegant Hotels Group, which consists of seven hotels and 588 rooms located on the Platinum Coast of the picturesque island of Barbados.