Southwest Airlines announced its plans to add service to two new cities early next year. The airline will be adding service to Colorado Springs, Colorado, Savannah, Georgia, as well as returning to Jackson, Mississippi.
Colorado Springs has previously been announced by the airline, however Savannah and Jackson are both brand new. Southwest used to serve Jackson, Mississippi years ago so it’s interesting to see the airline returning. Savannah is completely new to Southwest, and seems like a great new addition to the Southwest route network.
Per Southwest Airlines,
“We are pursuing additional revenue opportunities that utilize idle aircraft and Employees to provide our legendary Customer Service to new, popular destinations. We recently published new service that we expect to commence on November 15, 2020, to both Miami International Airport and Palm Springs International Airport, as well as new seasonal service that we expect to commence on December 19, 2020, to both Montrose Regional Airport (Telluride and Crested Butte) and Yampa Valley Regional Airport (Steamboat Springs).
We also recently announced our intention to add service in first half 2021 to Chicago O’Hare International Airport, and return to Houston’s George Bush Intercontinental Airport, complementing existing service at Chicago Midway and Houston Hobby airports, and reinforcing a long-standing commitment by Southwest to both metropolitan areas. Today we announce our intention to add service in first half 2021 to Colorado Springs Municipal Airport, Savannah/Hilton Head International Airport in Georgia, and a return to Jackson-Medgar Wiley Evers International Airport in Mississippi.
We are leveraging additional airports in cornerstone cities where our Customer base is large, along with adding easier access to popular leisure-oriented destinations from across our domestic-focused network. We entered this crisis with the U.S. airline industry’s strongest balance sheet and most successful business model. These additional service points on our map are low-risk opportunities we can provide Customers now, all the while better positioning Southwest as travel demand rebounds.”
This news comes after Southwest Airlines Plans to Serve Chicago (O’Hare) and Houston (Bush Intercontinental), Plans to Serve Miami and Palm Springs in addition to Montrose (Telluride), all of which come in the midst of the coronavirus pandemic and Southwest looking at ways to capitalize on additional revenue in new markets.
Do you think adding these three new airports to the Southwest Airlines network make sense for the airline in the long run? Feel free to share your thoughts below.