Several New Routes Announced for Alaska Airlines


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The merger between Alaska Airlines and Virgin America is in full swing, and over the past few months, we’ve seen several changes to their route network and cities they’ll be serving.

The latest announcement is about four new routes from Dallas Love Field that the airline will be adding, which is an airport that is already gate constrained, and a battle between Delta and Southwest has been brewing for quite sometime.

Alaska Airlines

Per Alaska Airlines,

Alaska Airlines and Virgin America are growing their footprint in the Lone Star State, expanding service to Dallas Love Field from four West Coast airports. With new routes between Love Field and SeattleSan DiegoPortland, Oregon; and San Jose, California, the combined airline will serve eight destinations from Love Field with 18 daily peak season departures, up 40 percent.

The four new routes will be flown using three-class jets. The Embraer 175 jet, operated by SkyWest Airlines, will fly daily to PortlandSan DiegoSan Jose and Seattle. One of the two daily flights to Seattle will be operated by Virgin America using an A320 family aircraft. All guests flying the new routes will enjoy Free Chat, free movies, premium food and beverages, Wi-Fi and advance seat selection.

This is great news for those living in the Dallas area, as the competition at Dallas Love Field has been limited, and with these four news routes, I’d hope to see fares drop on these routes.

With regards to the Delta/Southwest gate dispute at Dallas, Delta won’t be able to look to Alaska Airlines for using their gates as they’ll need them for their added flights and won’t be consolidating their operation to Dallas-Ft. Worth, which was a possibility earlier in the merger. Keep mind that there are only 20 gates at Dallas Love Field, and the demand is much higher than the number they have.

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