According to to the The Atlanta Journal-Constitution (ajc.com) JetBlue sent a letter of interest to Hartsfield-Jackson International Airport saying it plans to renew service in Atlanta in September 2017. While the letter didn’t mention specific routes JetBlue intends to serve, “The airline said it plans 16 daily flights as long as it can get access to two gates suitable for large aircraft “and higher end business and leisure travelers that JetBlue is targeting in the Atlanta market.†said the article.

This would be JetBlue’s second go-round in Atlanta. They served Atlanta for about 6 months in 2003, and ended service in December 2003 after stiff competition on trans-con routes from Delta, and AirTran who was later acquired by Southwest Airlines in May 2011, but ran as a separate airline until late 2014.

Bottom Line:

With the addition of JetBlue’s larger Airbus A321 aircraft, their Mint premium cabin, and competitive pricing, JetBlue seems to be ready to cut into Delta’s 73.20 percent, and Southwest’s 10.35 of Atlanta’s market share (Apr 2015 – Mar 2016).