Big news today in the online restaurant reservation points and miles world. Priceline has entered into an agreement to acquire OpenTable. If you are not familiar with OpenTable you can read my article here that describes how you can earn points by dining at restaurants and how those points are as good as cash.
Here’s an email I got from the CEO this morning.
The Weekly Flyer
I want to share that today OpenTable announced that it has entered into an agreement to be acquired by The Priceline Group.
OpenTable will continue to operate as an independent brand focused on providing you with great dining experiences. Everything you love about OpenTable will stay the way you like it: free, easy-to-use and constantly improving. You’ll have the same real-time availability at more than 31,000 restaurants worldwide, the same convenient mobile apps and the same rewarding points program.
This has the potential to really shake things up with OpenTable and their points program. As of now, things aren’t likely to change. Members can redeem points earned through dining for restaurant gift certificates. What happens with the two points programs could be interesting.
Do you think the programs for Priceline and OpenTable could eventually be combined? Would be nice to see the ability to get discounts on travel for eating out at OpenTable restaurants.