Spirit Airlines Unveils New Livery

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Just a week after both Southwest Airlines and Frontier Airlines revealed their new livery, Spirit Airlines showed off its new look yesterday.  Warning: it is very yellow!

Screen Shot 2014-09-17 at 8.20.17 AMThis is the Spirit’s fifth livery since the airline started in 1980.  The airline said that it went with this livery because “the simple, two-color design is much more cost-effective than more complex, multi-colored designs.”

Spirit’s fleet of 35 Airbus airplanes – 26 A319s, 7 A320s, 2 A321s – will take 2-3 years to repaint the fleet, and the paint will be updated only when the airplane is due for new paint. Spirit plans to have 7 painted yellow by then end of the year, and new deliveries will be yellow as well.

Bottom Line:

Spirit is daring to be different, but why does the new color scheme and logo remind me of the cellular carrier Sprint?


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