Starting tomorrow, SPG is SPG Launches New Keyless Check-In which will allow hotel guests to use their smartphone to check in, get the room number, and unlock the door through the SPG app which can be downloaded for iPad^®, iPhone^® and Android™.

SPG Launches New Keyless Check-In

The programs is debuting in just 10 hotels across the Aloft, Element and W brands:

1. Aloft Beijing, Haidian Beijing, China
2. Aloft Cancun, Mexico
3. Aloft Cupertino, California, USA
4. Aloft Harlem, New York, New York, USA
5. Element New York Times Square West, New York, USA
6. W Doha Hotel & Residences, Qatar
7. W Hollywood, California, USA
8. W Hong Kong, China
9. W New York — Downtown New York, USA
10. W Singapore — Sentosa Cove, Singapore

SPG hopes to have SPG Keyless in 30,000 doors in 150 hotels around the world by early 2015. According to SPG only stays that meet the following criteria are eligible to use SPG Keyless:

• Member must have an SPG number, a valid email address, a valid credit card and a registered mobile device
• Reservation must be made for only one room
• Reservation must be made through Starwood websites, mobile websites, the SPG apps or the Customer Call Center

SPG is trying to familiarize guests with the program and released this video:

http://youtu.be/9MX7Mo4fDdY

Bottom Line

This seems like some true innovation on the part of SPG and I personally hope the program is a success, as I always seem to forget my room number or lose my room key.  The SPG app seems like the perfect interface for this program.