Today Sheraton Hotels has released the results of their survey about traveler’s “wine habits, taste preferences, spending habits and social influences of today’s global traveler.”
‘Will Travel for Wine’
Here are some of the results as reported by Sheraton via Starwood’s website. “The survey found that after a long day, one out of every two people would reach for a glass of wine (48%), rather than their smartphone/tablet (15%) or even their spouse (15%).”
Will Travel for Wine
Wine consumption spikes when on the road, as travelers choose to indulge and invest.
- Three-fifths (60%) of respondents note that they drink the most wine while traveling
- While on the road, nearly three-quarters of respondents (74%) are more adventurous in trying new wines
- More than half of respondents (54%) are most likely to consider paying more for a premium glass or bottle of wine while traveling
- Travelers are more likely to invest in premium wine, with two-thirds (67%) willing to spend the most on wine while away from home
If you are a frequent reader of PMM, you know that we enjoy our martinis and our happy hours when we travel! It makes sense to me that people drink more wine while traveling because they are often on vacation and trying to have fun. It also makes sense to me that people are willing to spend more on wine while away from home; I think again because they are trying to have a good time and relax. What about you, do you fall in line with the results of this survey?
Some of my favorite wine related travel posts: