Walmart announced today via their blog, that they will get into the ‘Black Friday sales in July’ game with a rival sale on July 15th. Last week, Target launched their sale to compete with Amazon’s announcement of Prime Day.  As also reported by USA Today,

Walmart To Get In On Prime Day Sales

The Walmart vs. Amazon fight for retail domination just escalated.

Not one to let Amazon steal the sales spotlight, Walmart will launch a rival sale Wednesday to Amazon’s recently announced Prime Day, including more than 2,000 online exclusive “rollbacks,” Walmart’s word for discounts.

The lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Walmart usually has hundreds of at any given time throughout the year. Starting Monday, Walmart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.

Walmart called out Amazon for making its lower prices on Prime Day available only to Prime members, who pay $99 a year to be part of the service that offers free two-day shipping and access to video streaming and music. In a blog post slated to go up Monday, Walmart plans to say that it is “standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.”

Bottom Line

All this competition has got to mean good news for consumers who hope to score some great deals this week! Let’s see who the winner is of this rivalry, Amazon, Target or Walmart. As a reminder, If you don’t have Prime, you can sign up for a free 30 day trial (if you haven’t before) and have access to Prime Day. So, I think that now might be a good time to Try Prime if you haven’t before.