American Airlines has announced that they will be enhancing the travel experience for economy passengers onboard their flights, by bringing back free snacks in coach, which the airline ended nearly 10 years ago.

Delta Air Lines has always had free snacks in coach, and United recently has brought them back, so it seems like American is trying to play catch-up in my opinion.

Per American,

“American Airlines is continuing to elevate the customer experience by adding complimentary snacks and more free movies, TV shows and music in the Main Cabin. Throughout the next few months, customers flying American will begin to experience new amenity kits and services on their flights and at the airport.

In February, complimentary Main Cabin snacks will be available on American’s transcontinental flights, which include routes between:

• New York’s JFK and Los Angeles International Airport (LAX)
• JFK and San Francisco International Airport (SFO)
• Miami International Airport (MIA) and LAX
• All other domestic flights will offer an assortment of complimentary snacks in the Main Cabin by April.

Customers traveling on flights departing prior to 9:45 a.m. will receive Biscoff cookies. On flights departing after 9:45 a.m., customers will have a choice between Biscoff cookies or pretzels, rotated on a seasonal basis. American’s Food for Sale items will also be available for purchase on all flights.

Starting in May, complimentary meal service will be available in the Main Cabin on all flights between Hawaii and Dallas / Fort Worth International Airport (DFW).”

I think this is great news for American fliers, as the airline continues to enhance the customer experience for its passengers. In addition to free snacks, American is also expanding their selection of complimentary entertainment options on domestic flights, as well as adding new designer-name amenity kits on long haul international and transcontinental flights in first and business class.

How do you feel about American bringing back free snacks? Does this decision make you more likely to fly them, or does it not really have an impact in your book. Feel free to comment below.