United Airlines is making a significant bet. A few days ago, the airline started offering nonstop service from San Francisco to Tel Aviv using its Boeing 787-9 aircraft. The flight will span 14 hours and 10 minutes, United said.

“Our new service between San Francisco and Tel Aviv is a direct response to customer demand,” said Dave Hilfman, United’s senior vice president of Worldwide Sales in a statement. “Our customers told us they wanted convenient, direct flights between these two markets. We took their needs to heart, considered thousands of customers who petitioned for the service and identified an opportunity to serve a significant customer base of high-tech-related business traveling between the Bay Area and Silicon Valley and Tel Aviv.”

Hilfman referenced the growing technology hub of Tel Aviv. Not to mention, the San Francisco is the world’s biggest technology center, home to tech giants like Apple, Facebook and Alphabet.

The return trip back to San Francisco will last just over 15 hours using the Boeing 777 aircraft.

“We congratulate United for its new route between San Francisco and Israel,” said Anat Ben Yosef, Consul, Israel Ministry of Tourism in a statement. “Not only will United’s service be extremely convenient for tourists traveling to Israel from northern California and the Pacific Northwest — but it will also be a boon for the vast numbers of travelers in the high-tech industry who virtually commute between the Silicon Valleys of California and Israel. Last year was a record year for tourism from the United States to Israel, and we expect this year to be even better.”