There’s no worse feeling than boarding a long-flight and realizing that the seats have no in-flight entertainment system.

JetBlue Airways was one of the first airlines to offer free in-flight satellite television and many say the airline sparked a new normal throughout the industry: that in-flight entertainment should be a standard, not a luxury.

That especially goes for long-haul flights. That’s why we were especially pleased when Delta Air Lines announced a new and improved in-flight entertainment system.

Here’s more information from a Delta Air Lines blog post:

“The system features thoughtful upgrades that provide a better user experience and a navigation pathway more aligned with Delta’s website and mobile app. Customers will find it easier and more intuitive to use the new interface, which will also help flight attendants who often have to assist customers with using the in-flight entertainment systems.

Upgraded features include improved search functionality, a new Spotlight section to highlight promos and monthly themes, connecting gate information with new terminal maps for select destinations, an improved amenities section for Delta products and services, and a new welcome screen with different background images based on departure city, among others.

The new GUI is now onboard Delta’s Airbus A321 aircraft and has started rolling out on the A330 fleet. Rollout will continue in late May and into June on Delta’s A319 as well as Boeing 737-900 and 757-300 fleets, with all fleets expected to be completed by the second quarter of 2017.”

Bottom line:

Competition is what fuels service on airlines. Don’t be surprised to see other airlines trying to either mimic or outshine what Delta is trying to do. And that’s better for passengers.