Virgin announced yesterday that, “from spring 2018 we will introduce ‘economy delight’, ‘economy classic’ and ‘economy light’ tickets, ” essentially 3 tiers of economy.

Virgin Introduces 3 Economy Tiers

We’re delighted to announce the launch of three new ways to fly economy as part of a multi-million pound investment in the cabin for the 21st century traveller.

economy delight will offer the leading economy product of any UK airline – customers will enjoy a seat with 34 inch legroom, priority check in and boarding as well as advanced seat assignment.

economy classic will now offer free seat assignment – providing extra reassurance for families and groups that they can sit together.

The new economy light ticket will always offer our lowest fare – making long haul travel affordable and accessible for millennials, and customers jetting off on city breaks.

Images courtesy Virgin Atlantic

In addition, 12 new Airbus A350-1000 aircraft will join the fleet from spring 2019 – offering unrivalled levels of comfort and reliability for customers, and a brand new economy cabin designed with our customers in mind.

Virgin Atlantic and Delta offer the leading transatlantic partnership, and the new economy products will offer a seamless experience for customers travelling with the airlines. economy delight, economy classic and economy light will complement Delta’s Comfort +, Main Cabin and Basic Economy products – always offering a three course meal, Wi-Fi, hundreds of hours of inflight entertainment and excellent service regardless of the ticket type.

Bottom Line

All this is part of a  £300 million investment in their brand which is great news because it means a better experience potentially for customers! Definitely more choices too.

HT: VirginAtlantic Blog