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Starting September 1, 2018, American Airlines will be shuffling up their beers offered onboard their flights, with the introduction of three new beers. New offerings include Fat Tire White, Goose Island IPA, and Sam Adam’s Octoberfest. As a result the airline will discontinue serving Budweiser, VooDoo Ranger, and Sam Adam’s Boston Lager.
Here’s what we learned from American:
Fat Tire White
- Fat Tire White will be American’s first offering of a Belgian White beer.
- Belgian White is the third largest category in craft beer.
- No other major U.S. airline offers a domestic heavy beer
Goose Island IPA
- Goose Island IPA is #4 ranked IPA in craft beer; Voodoo Ranger is ranked #7.
- IPA’s are the largest category in craft beer.
- Goose Island IPA experienced a growth rate of 27% in 2017.
Sam Adam’s Boston Lager
- Sam Adam’s beer will move from Boston Lager only to a rotational, starting withOctoberfest.
- Octoberfest is the #1 craft beer seasonal brand.
- Sam Adam’s has a wide portfolio of beers that could be boarded in the future asa rotational selection.
In other American Airlines catering news, they’ll be revamping business class meals on flights from Japan to the U.S. The refreshed Japanese meal was designed by Chef Kurogi earlier this month.
The bento box and entrée will draw inspiration from several fall ingredients, the most prominent one being mushrooms which you will find make up several components of this season’s bento box as well as the entrée.
Highlights include saimaki shrimp with shiitake mushroom, grilled chicken thigh preserved in miso and sautéed salmon and Japanese mushrooms with white miso butter.
Be sure to look out for the new beer offerings onboard your American Airlines flights, as well as new Japanese business class meals on flights departing Japan.
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