Similar to Amazon Go store, where you can enter the store, take whatever you want, and then just walk out, American Express has decided to launch its own contactless store at the Barclays Center in New York.

In order to access the American Express Shop, it’s no surprise that you’ll need to be an American Express cardholder, however you will be able to bring in a guest using your card, though any purchases your guest makes will be charged to your card.

American Express describes this new concept:

A checkout-free shopping experience exclusively for American Express® Card Members offering both concessions and merchandise items to help fans avoid long lines and get back to the action faster.

Here’s How the American Express Shop Works:

Card Members will tap their contactless Card, mobile wallet or insert their Card to enter the Shop. The technology tracks your movements throughout the space and upon exit charges your Card for your final purchase amount.

Upon entry, you may see a $1.00 pre-authorization (or “holdâ€) on your account, which will be updated with the final amount of your purchase, or otherwise will drop off your account if you don’t make a purchase.

I’ve been to the Amazon Go stores many times, and it’s very efficient just being able to walk-out. For those skeptical of being overcharged, in all my experiences, I’ve never been overcharged once, so I imagine the same technology is being used in this American Express Shop.

I’m excited to see American Express enter this new frictionless check-out store experience, and hope we see more of these open up in major cities in addition to sports arenas. I think airports could also be a great option to expand this concept.

What are your thoughts of the American Express Shop at the Barclays Center? Feel free to share your comments below.