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A shadow war is raging in the coffee world. There is a lot of propaganda out there and I’m not quite sure who to trust with my morning cup of Joe. I’m among the primary benefactors, the metropolitan business traveler and the corporate 9 to 5 stop-and-go-traffic jam commuter. But it is hard to determine which coffee loyalty program is the best. I need your help to decide.
Should I side with the Starbucks My Rewards Program or the McDonald’s Sip Saver program to enjoy my morning perks?
Starbucks My Rewards
Starbucks has been planning covert action to expand their My Rewards program earning options. In addition to earning rewards they are not so quietly signaling that members will now be allowed to earn points by purchasing coffee in grocery stores and Teavana stores. This is a game changer and is a sure way to boost the moral of the most energetic Doubleshot Energy + Coffee Starbucks drinkers.
The program also took a chance and changed tactics late last year. They started offering the ability to redeem rewards on drinks and food. Gold level members who reach 12 stars will earn a free drink with this program.
McDonald’s Sip Saver
Meanwhile, McDonald’s intentions have been clear. They desire to become a global player in the premium coffee drink world. Just check out the McCafe drink options. Still, I prefer mine with no frills. McDonald’s has two benefits that many of you have already known about. But there are a few grey areas and this is where I need your help. Do the following two benefits make McDonald’s Sip Saver program better than Starbucks My Rewards program?
1. Lower Prices
McDonald’s may price their sugary drinks lower, but what about the average cup of coffee? I think McDonald’s has the edge here.
2. Better Rewards – Free Drink After 4 Coffees
McDonald’s also appears to have an edge over Starbucks My Rewards in the benefits they provide to their people. They offer a point for each drink you order. Once you earn 4 points, you get a free drink.
3. Location & Convenience
Some say there is a Starbucks on every corner, but I disagree. In major cities I would agree with this statement, but on the suburban commute or commute to the corporate park from a remote hotel I find more McDonald’s than Starbucks. So this factor, in my opinion, is really dependent on where you reside.
4. Taste & Temperature
Since I drink my coffee black, I can generally taste when a coffee is burnt. The problem I have with Starbucks is I can’t even taste their coffee because they serve it so hot. They practically serve their coffee the same temperature of the sun, extremely hot. I often can’t drink a cup of Starbucks coffee for 10 minutes after I order it. On the other hand, I’ve had a McDonald’s coffee that tasted burnt, but I’ve also had really good coffee from McDonald’s. My regular airport driver knows my preference and usually has a hot (enough) cup of Joe waiting for me upon my return.
Free Grand Hyatt NYC Coffee Giveaway
Points, Miles & Martinis will giveaway 4 certificates valid for one complimentary 12 oz. coffee, hot tea or small bottle of Aquifina water at the Grand Hyatt in NYC. We will select 4 random winners on Sunday, March 23, 2013. One entry per contestant. Each winner will receive one certificate.
To enter, all you have to do is leave a comment in this post answering the following question:
- Which coffee loyalty program and perk do you prefer?
- Example: “I prefer McDonald’s Sip Saver program because I earn a free drink after 4 coffees” or “I like Starbucks My Rewards because of the flexibility to redeem for food or drink”
One thing is for sure, McDonald’s Sip Saver and Starbucks My Rewards are competing for the coffee drinkers hearts and minds.
The battle isn’t over yet, but one thing is for sure it all comes down to taste. So who’s side are you taking?
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