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A fellow Boarding Area blogger, Marshal Jackson, got me thinking about what I’d like to see improved in Delta’s SkyMiles program. I created my list and we share one idea to improve Delta’s SkyMiles program. So here are my wishes for Delta. How do my wishes compare to yours?
Delta SkyMiles Wish List
1) Fix the award booking tool at Delta.com
I wish that Delta would finally fix its broken award booking engine. C’mon Delta!
Delta’s broken award booking engine is well documented. There are numerous work arounds reported. Earlier this year I shared my approach to book an award trip to French Polynesia and work around their award pricing errors.
2) Complimentary In Flight Wifi For Diamond Elite members
I wish Delta would provide top tier elite members with access to free wifi.
In 2009 Hyatt started providing Diamond members with free wifi during stays. Soon after other hotels including Starwood Preferred Guest followed to provide free wifi to elite members.
I suspect this will only impact a portion of Delta Diamond Elite members. Most major companies have expense policies that include the use of in flight wifi, as long as it is for a valid business need.
3) Stop The Ridiculous Targeted Elite Promotion Offers
I wish Delta would stop devaluing their award tiers by getting rid of the ridiculous targeted elite status offers.
In 2011 we saw targeted offers to achieve Delta Gold status after only 2 domestic flights or 1 international flight. It didn’t stop at Gold. You could earn Delta Platinum after only 3 domestic flights or 2 international flights.
These promotions make me feel gullible for flying over 125,000 miles on Delta to earn Diamond status. Granted I do live in a Delta hub. But this approach makes me want to switch all of my flights over to Star Alliance and “virtually move” to another market.
The first wish is just asking for a functioning award booking system, not a lot to ask. The second wish may be a tall order for Delta. With the revenue that wifi brings in and the amount of Diamond Elites, this may not work for them. But it would be great. The third wish is reasonable but unlikely in my opinion.
In Flight Certificate Give Away
I’m interested in how they compare to yours. Share your wish in the comments for Delta’s SkyMiles program to improve in 2012. On Sunday (12/11), I’ll randomly select a winner to receive 2 in flight Delta certificates.
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