Delta Award Builder Value Proposition

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Delta offers one of the worst value propositions to their customers each time they purchase a ticket online at Delta’s website. Delta offers their customers what is called the Award Builder. Essentially customers have the ability to build up to an award by purchasing miles at a high cost per mile.

Delta Award Builder

The award builder bonus miles come in three tiers. Each offer values Delta miles purchased at $0.028 cents per mile.

Bottom Line

The Delta Award builder offers a poor value proposition. I would avoid purchasing miles through the award builder option if you have a choice. If you only need 1,000 miles to top off your account, consider transferring from an American Express Membership Rewards account during one of the many Delta transfer bonuses.

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About The Weekly Flyer

The Weekly Flyer writes about travel from a business traveler perspective. He travels the world every week accumulating points and miles along the way.

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  1. US Airways has better option where you can infact multiply the no of miles you fly. 1x, 2x or 3x. This option pops up right before the payment page while making a booking.

  2. Too each his own. I would never buy, but what if you’re a few K short of a redemption it’s not that bad of a deal then. Better then buying them the normal way through DL and paying the $30 processing fee. No everyone has access to MR points.

  3. Interestingly, Delta offers me

    1000 miles/29$
    2000 miles/39$
    3000 miles/59$

    Not only is it different from your offer, but it’s not a proportional increase

  4. Hi James – Very interesting. Thanks for sharing.

    MSPDeltaDude – Too each his own for sure. Like I said, if you have a choice. If you need an award and this is cheaper than buying miles (if that is your only other option) by all means use this to get to that award.

    Hi Rajnish – Good to know. That could add interesting gimmicks to a mileage run.

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