Delta has thrown the first uppercut at Southwest since their arrival into Atlanta Hartsfield International Airport.
The ad, which has been all over town for the past few months, basically says you can’t have first class service without actually having a first class seat. Zing! Southwest may not have seen that one coming.
Delta’s ad is actually describing how they’ll have first class on flights of a certain duration. But I haven’t seen a single bilboard ad in the Atlanta market from Southwest, granted I’m not in the market very often or long:).
It is true that Southwest runs a boarding process similar to a cattle call. They don’t have a first class seating section, unless you count Airtran into that argument. I can attest to the process. But I’ll defer the details of that process to Alex, who catches a flight with them almost every week. What I did learn is that their most loyal members earn free booze, wifi on the plane as well as early boarding, regardless of what seat you are in. This isn’t the case with Delta. Although with Delta, I’ve founds that the “service awards” elite members can hand out to flight attendants go a long way.
I usually get good service on Delta in first class with free booze and a big seat, and those are the main reasons I fly with Delta other than the good treatment as a frequent flyer. But the benefits that Southwest offer their most frequent members (wifi, booze, early boarding) are not to shaby themselves, especially for short haul domestic flights.