SPG Ambassador program knocks it out of the park

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SPG launched the Ambassador program in March for those members who stay over 100 nights per year at a Starwood property. I happen to be one of the lucky (unlucky?) few who stays over 100 nights per year at their properties and thus received a personal Ambassador when the program launched. As can be expected with new programs, the experience started out a little rocky. My initial welcome email contained a copy paste error of another member’s Ambassador and the benefits were not exactly clear to me other then having a single contact for reservations and personal requests.

Fast forward half a year and I feel like the Ambassador program has finally kicked into gear and is showing signs of the personalized program it intends to be. Last month I received an email from my Ambassador asking for a picture of myself so they could personalize service better.

Today I received an email from my Ambassador stating:

“On behalf of Starwood Hotels and your Ambassador, you’re invited to bring a guest with you to join SPG at Wrigley field to enjoy a Chicago Cubs game in SPG’s luxury box suite. Our suite offers prime views of the field from behind home plate, and includes a delicious variety of food and assorted beverages.”

The email went on to give an option of 9 games to choose from and even offered a few field box tickets for those who want to be closer to the action. As a Chicago resident, I love the personalization of choosing a local event as a way to connect with other ‘SPG teammates’ and the program itself.

For those of you with Ambassadors, what has been your experience thus far?

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About alex

Alex loves to travel and does so a lot. Logging 100,000 flight miles each year over the past 4 years, Alex uses points and miles to power his passion. Alex is continuously striving to experience the far reaches of the globe. In his day job, Alex is a Management Consultant frequently on the road advising Technology organizations. I love thinking about, reading about, and talking about all things travel. Feel free to reach me at pmmalex@gmail.com

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  1. I have found my ambassador to be borderline worthless. She has not even been able to get me into a suite (even with a suite update cert). The best she has been able to do is get me into an upgraded room (additional 100 sq feet – yeah). This has happened on more than one occassion and for different location.

    My two years of ambassador service has been pretty much worthless.

  2. this is crazy, I’m wearing my chicago cubs shirt today (and i’m not even from the area). Its a sign that you should pick me 🙂

  3. I’ll back up all the comments: everyone in my office who hit 100 nights last year has given up on asking ambassadors for anything. Every time I’ve asked mine for help it has been a waste of time.

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