Delta has sure been at it lately with all their devaluations to their SkyMiles program and award charts but this latest change has to do with their SkyClubs.
Delta is drastically increasing their membership fees and slashing guest access for all credit cardholders and individual SkyClub members.
The following changes are being introduced:
- Effective immediately, membership price is $695 annually. This Executive Membership will continue to allow two complimentary guests.
- For those customers who rarely need guest access, an Individual Membership at the current rate of $450 will be introduced Spring 2014. This membership will allow guest access for $29 per visit.
- Beginning May 1, 2014, all customers who receive complimentary Delta Sky Club access as a benefit of their eligible credit or charge card will no longer receive complimentary guest access. A $29 fee per guest will apply.
Increasing their membership to $695 is extremely steep especially since the benefits are fairly sparse. Delta has cut all their premium liquor so now you must pay for it, they do not serve any food in the lounge except for some meager snacks, so I can’t see anyone paying for lounge access.
Delta is also taking away guest access for all credit card holders including the Amex Platinum cardmembers and Amex Reserve cardmembers. This is another devaluation for the Amex Platinum card since they are losing American Airlines and US Airways lounge access, and now they will lose guest access to Delta SkyClubs.
When it comes to lounge access on Delta now, it appears they are trying to nickel and dime their customers by charging a $29 guest fee for everyone.