Delta has partnered with LinkedIn to connect today’s high-profile influencers with the business leaders of tomorrow with its new Innovation Class, which is a mentoring program – that just so happens to take place at 35,000 feet.
Innovation Class provides customers who are LinkedIn members the opportunity to meet and fly with select industry leaders on designated flights.
The inaugural mentoring session took place last weekend from Salt Lake City to Vancouver, British Columbia, where Delta will preview the concept at TED2014.
Below is a video from YouTube detailing this new initiative:
https://www.youtube.com/watch?v=3_-1LPRMD_4
as well as the First Innovative Class from Salt Lake City to Vancouver.
https://www.youtube.com/watch?v=uCj8q0gxmBQ
Delta will host three additional Innovation Class flights throughout 2014, including the next pairing en route to The James Beard Awards in New York City on May 5.
How to Apply
1. Select a flight Select an upcoming Innovation Class flight.
2. Apply with your LinkedIn Profile Simply enter your LinkedIn credentials on this site.
3. Your application will be reviewed A shortlist of candidates is chosen based on their LinkedIn profiles. If chosen, we’ll contact you for more information.
4. If you’re selected for the empty seat Not only will you receive a free flight to the event, but during the flight, you’ll have access like no other. Sitting next to the mentor you’ll be able to learn, influence, and chat as much or as little as you like about the industry you share.
The final two event and influencer pairings will be announced later this year. Interested participates are encouraged to submit an application, and Delta will select and pair the applicants with industry leaders.
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Sounds like a gimmick. I imagine it is really irritating to other passengers trying to get some nap with these folks yapping non-stop.
That will hardly be that much of a problem since most people don’t talk as loud as you.
Now go back to counting your hotel loyalty program cards.