Delta is at it again with their devaluations and this time it is for Alaska Airlines Board Room members who use their membership to access Delta Sky Clubs.
Earlier this year, Delta announced a major devaluation in regards to SkyClub access. They were drastically increasing their membership fee to $695 annually, and stripping American Express Platinum cardholders an American Express Delta Reserve cardholders of lounge access.
One work around was to be an Alaska Airlines Board Room member, since they were still allowed guests. However, not anymore!
Devaluation for Delta SkyClubs
The Alaska Airlines Board Room policy now states:
Board Room members are welcome to bring their immediate family (spouse/domestic partner and children under the age of 21) or as many as two guests into all Alaska Airlines Board Rooms and all partner lounges except Delta Sky Clubs.
Effective May 1, 2014:Â Delta Sky Clubs will no longer offer guest privileges. Board Room members may purchase discounted $29 Day Passes for up to two guests at any Delta operated Sky Club locations.
Bottom Line
I think everyone knew this was an oversight that Delta hadn’t made any changes to Board Room members, so most people knew this was coming, however only giving 2 weeks notice of this change is in bad form in my opinion.
Hat Tip: One Mile at a Time
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Shame on Delta. I find Delta’s cut throat actions to their loyal consumers tiresome and degrading!
Great news, I’m happy to see Delta take care of their faithful by transforming the lounges into a truly exclusive benefit. The “access for all” strategy of the past was getting way out of hand and the lounges were losing their appeal.
This isn’t going to help loyal delta travelers because Alaska will reciprocate by preventing delta lounge members from bringing their guests into board rooms. Lose-Lose for everyone.
Right on Jason. I for one am excited about May 1st and being able to find a seat and get a massage. Very worthwhile trade to not be able to bring my family the one or two times a year.