Delta Launches Aggressive First Class Up-Sell Program

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Delta is at it again and this time it’s with a very aggressive first class up-sell program. I logged into my Delta account and looked at a few upcoming flights and noticed some big banners to upgrade my coach seat to either Business Class or First Class.

On an upcoming Phoenix-New York (JFK), I was offered to upgrade to Business Class for $464.

Delta Upgrade

On another upcoming flight from New York to Ft. Lauderdale, I was offered an upgrade to First Class for $243.

Delta Upgrade 2

After doing some research, it appears that the upgrade prices are the difference from the cheapest first class ticket and what you paid for your coach ticket without any change fee.

I looked at several of my upcoming reservations and they all had these large banners online. Have you checked any of your reservations recently and noticed these upgrade banners.


As a loyal Plaitnum Medallion, I’m hoping for an upgrade on these flights so am not going to pay to upgrade, but what is your take?

Have you ever taken Delta up on one of these offers or do you agree that they are a little too aggressive with these banners in your upcoming reservations?

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  1. I’m a UA/AA flyer, but I would be comfortable with this. When UA offered upgrades, they were to non frequent flyers for tens of dollars, at least this is clear and fair pricing for what it’s worth.

  2. Was able to get a $25 one-way upgrade for my grandma from DTW to DEN through this mechanism a couple weeks ago. Delta flyers, meet TODs ala United!

  3. I’m hoping this trend doesn’t start to limit the inventory of Medallion Upgrade seats available.

  4. @skilled travel
    If UA is any indication it will definitely cut into the complementary upgrades.

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