When it comes to Seattle, Alaska Airlines and Delta Air Lines go head to head to compete and while Delta Air Lines may be the official airline of the Seattle Seahawks, Alaska Airlines tweeted that if you wear a Seattle Seahawks Russell Wilson jersey, you will receive priority boarding for flights departing from Seattle.
Per this USA Today article,
The perk began being offered during the Seahawks’ playoff run last year. “Then the Seahawks fever caught on and was out of control for both customers and our Seattle-Tacoma International Airport employees,” said Alaska Airlines Seattle customer service manager Michelle King. “We’re excited to extend the promotion again to support our hometown team.”
In addition to the early-boarding perk for jersey-wearing fans in Seattle, the airline is offering promotional fares for flights to away games in San Diego, Washington, D.C., St. Louis, Kansas City, Mo. and Philadelphia.
What are your thoughts on customers who receive early boarding this way. Do you think other airlines should follow suit?