For an airline that recently post two 777 Boeing Jetliners, a contest with a focus on “Bucket Lists”, something otherwise know as what you’d like to do before you die, might not be the best approach to attract customers to your product.
According to Yahoo the airline has pulled the contest:
The contest, open only to customers from Australia and New Zealand, asks entrants to submit 500 words on where they want to accomplish something on their bucket list. The prizes included a free economy class ticket to a destination in Malaysia and a free iPad.
Following a slew of negative press, the airline has since pulled the promotion.
While maybe it was good intended, I think it is a good move on pulling the contest based on recent tragic events with the airline. What do you think? People being to sensitive or did the airline team that launched this not think it through?