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In the past week, we’ve speculated the Top 5 Reasons Why Southwest Airlines May Be Getting A New Paint Job Soon. Over the weekend, we took a Sneak Preview of Southwest Airlines New Livery. Just hours ago, Southwest Airlines revealed a new branding package starting with a website: www.southwest-heart.com
The total rebranding effort is going to take more than a year to complete. From peanut packages to a new uniform package for the employees – everything changes, and Southwest Airlines wants you to know that they are putting their heart into it.
And the official reason for the change? From the southwest-heart.com website …
“The Heart is who we are,” Southwest’s Director of Brand Communications, Helen Limpitlaw, explains. “It encapsulates what we offer as a Company. It’s symbolic of our care, our trust, and our belief in providing exceptional hospitality. The Heart itself and the use of it just feels so right for the DNA of our brand.” Settling on a logo was just the beginning.
Customers will soon begin noticing an entirely new visual experience, all the way down to the packaging of Southwest’s famous complimentary snacks. Southwest’s iconic colors have even evolved, and the airline commissioned a custom typeface. Eventually, everything will be given a voice and a look that reflects the refreshed brand, from the planes themselves to the website, billboards, TV commercials, and more.
The rebranding effort is interesting – using primary colors rather than the ‘red white and blue’ of legacy carriers, but why do I think of this …
or even this …
Why, why, why? So. What do you think?
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