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Twitter announced yesterday that it is starting a test program where it will be inserting a “Buy” button in a small number of users Twitter feeds. According to Twitter: “After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.”
According to Skift:
No travel companies are included in the initial test, but a Twitter spokesperson says the company has spoken to several that could join the program in the future. The purchase process would work exactly the same.
“You can imagine how well the product would work with deals or discounts based on what users are tweeting or what they’re interested in based on their follows,” explains Twitter spokesperson Will Stickney.
The deals will appear in users’ timelines based on what they tweet and who they follow.
So far the only major company listed in the test is The Home Depot (@HomeDepot) but Twitter promises more are coming soon. The concept of buying from Twitter looks pretty easy – kinda like 1-Click ordering from amazon.com … click here to watch the promotional video.
This seems like a great idea for airlines to sell tickets and hotels to sell last minute rooms. I hope to be targeted, especially by travel-related companies. In the meantime you can always follow Points, Miles & Martinis on Twitter @WeeklyFlyer.
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