United announced some good news for their most loyal flyers, their Premier 1K and Global Services, which follows after a current policy by American Airlines, as they are planning to offer these customers complimentary beverages and food options when traveling in economy.

Per this Flyertalk post,

Beginning today, January 20, 2016, we will be offering Premier 1K and Global Services members 1 complimentary beverage and 1 complimentary Choice Menu food item when seated in United Economy for all UA/UAX flights within North America (all 50-state U.S. flights, Canada, Caribbean, Mexico and Central America).

As many of you noted back in October 2015, we began offering 1 complimentary drink to our Global Services and Premier 1K members seated in Economy, and this is an expansion of that program to recognize and show appreciation for your business. We are communicating these changes to our internal teams now and an email communication with more details will also be sent to eligible members in the coming days. Before ordering, let your flight attendant know that you are a Global Services or Premier 1K member and show your digital MileagePlus membership card, Premier membership card, or boarding pass.

Bottom Line

Props to United for this nice addition for 1K and Global Services. As I mentioned earlier, American Airlines already offers complimentary drinks and snacks for Executive Platinum members in coach, so I guess Delta should be taking notice, as they may want to consider what their doing to distinguish elite members in coach.

What are your thoughts on United’s latest move? Feel free to comment below.