JetBlue Technology Ventures, a subsidiary of JetBlue Airways, is betting that a new startup will dramatically improve ground transportation at airports.

According to JetBlue,

“JetBlue Technology Ventures will invest in Mozio, a four-year old startup that helps “connect customers, local companies, and global travel brands to enable a stress free experience in booking travel to and from airports with any available option.”

“We love to see technology like Mozio’s, delivering a consumer centric solution for travelers who are often left to search vainly for ‘last mile’ travel options in unfamiliar settings. Mozio’s technology helps take the guesswork out of that planning,” said Bonny Simi, president, JetBlue Technology Ventures. “While there are many on-demand car transportation options, Mozio’s solution aggregates multiple forms of ground transportation, delivering precisely what travelers are looking for, informed options. We see great potential in Mozio’s technology to move travel booking beyond flights, and are looking forward to being involved in further extending their platform.”

It’s unclear just how much money JetBlue is pouring into the company.

“JetBlue Technology Ventures will be a key partner for us as we make moves into developing more distribution partners,” said David Litwak, CEO of Mozio. “It can be hard for startups to break into the travel industry, but this vote of confidence by JetBlue Technology Ventures’ backing shows Mozio to be a great option for airlines, online travel agencies and corporate travel firms looking for a reliable and holistic ground transportation partner.”

Bottom Line:
It’s clear that technology is quickly infiltrating the travel process – beyond merely booking a flight. The airlines realize that the experience at airports is a major part of the travel process.