Delta Testing Complimentary Main Cabin Meals on Transcon Flights

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Earlier today, Delta announced that they would be adding New Snacks in the Main Cabin including Snyder’s of Hanover® pretzels, Squirrel Brand Honey Roasted peanuts, a NatureBox Apple Cinnamon Yogurt Bar and Biscoff cookies.

In addition to this, Delta is currently testing complimentary meals in their main cabin on Transcontinental flights between New York (JFK) to Los Angeles and San Francisco.

Per Delta Air Lines,

Delta is currently testing complimentary meals in the Main Cabin on Transcon flights between New York-JFK and Los Angeles International Airport/San Francisco International Airport as part of the airline’s focus on continually looking at ways to enhance the on-board experience for customers.

During the test period, which began on Nov. 1 and will continue through Dec. 15, customer satisfaction scores are being closely monitored to determine the impact on the in-flight experience.

On flights that are participating in the testing, the complimentary meals include the option of a Honey Maple Breakfast Sandwich or Luvo Breakfast Medley on morning flights and an option of Mesquite-Smoked Turkey Combo with chips and a brownie bite or Luvo Mediterranean Whole Grain Veggie Wrap with grapes and a cookie on afternoon flights.  

Delta Air Lines

Bottom Line

I think this is great that Delta is thinking of adding complimentary meals on their transcon flights between New York (JFK) to Los Angeles and San Francisco.

However, Delta currently serves Luvo wraps in Comfort Plus on these routes, so by adding meals in the Main Cabin, it doesn’t really differentiate the soft product between these two cabins. If Delta is going to roll out meals, then I think they need to take a look at their Comfort Plus offerings and decide how can they enhance the in-flight offerings there.

What are your thoughts on Delta adding complimentary meals on Transcon flights? Feel free to share below!

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Comments

  1. I don’t get this. Didnt the airlines figure out that people book almost exclusively on price over the past 15 years. That is why they got rid of meals in the first place.

  2. @Dan – Indeed, price is the deciding factor for the vast majority of pax when they stare down the “buy box.” That said, these remain some of the most profitable routes in the country. With profits up due to reduced competition and lower oil prices, airlines aren’t crazy to selectively up service levels where it has a chance to make a difference. This probably wouldn’t make sense on FLL or PHX routes…but these transcons…maybe.

    @PMM – “I think they need to take a look at their Comfort Plus offerings and decide how can they enhance the in-flight offerings there.” Really?

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