New Yorkers Take a Mid-Day Nap for $25 at The Dreamery


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The mattress company Casper has created a space for New Yorkers who wish to take a mid-day nap, which they’re calling The Dreamery. For a fee of $25, where you can choose a 45 minute time slot, wind down in the lounge, change into pj’s, and lie down in your own Casper Nook.

Located in Manhattan at 196 Mercer St. New York, NY 10012, those who choose to partake, can reserve their nap session online, however they do take walk-in’s as well.

Per AdWeek,

The direct-to-consumer, sleep-heavy startup, which sells mattresses, bed frames, bedding and pillows, has just launched The Dreamery: A nap store where the tired and weary can pay $25 for 45 minutes in a private “nook”—complete with a Casper mattress. Each nap pod comes equipped not only with a Casper bed (with Casper bedding, naturally), but also with Sunday Riley face wash, pajamas from luxury sleepwear brand Sleepy Jones and toothbrushes and toothpaste from teeth-cleaning startup Hello.

Outside of the nap pods, The Dreamery’s design and decor is as millennial-friendly as you’d expect: A dark entryway is dotted with tiny lights, meant to look like stars. Constellation-covered pajamas hang behind the white, monochromatic check-in stand. A “menu” lists a nap session at $25, while coffee, bedhead and “pure joy” are free.

Some FAQ’s

Tell me more about the Nook.

Uniquely designed for rest, each Nook is a perfectly private, quiet pod with the most comfortable bed imaginable (a Casper mattress, of course). All bedding is freshly laundered for each new dreamer.

The Nook also features:

  • Auto-fading lights
  • A pendant light for reading
  • Sound absorbing back wall
  • Ventilation for airflow
  • A bedside shelf with outlets

What do I wear?

Come as you are! We’ll have Sleepy Jones pajamas for you to change into if you choose, or you can BYOPJ’s.

What does my nap session include?

Every reservation includes complimentary refreshments, Sunday Riley skin products, a Hello toothbrush and toothpaste, and Sleepy Jones pj’s to wear during your session. Of course, you’ll also get 45 minutes in your own Casper Nook, a comfy space designed specifically for rest.

Whose booking their nap session at The Dreamery? Feel free to share your experience below one you’ve tried it out!

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