Southwest Airlines Changes EarlyBird Pricing Model

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Southwest Airlines announced they’ll be changing their popular EarlyBird Pricing Model, which currently is offered at $15. The new pricing will be a variable pricing of $15, $20, and $25 depending on the length of route and EarlyBird demand on that particular route.

Per Southwest Airlines,

Until now, the price for EarlyBird has been a flat rate for all routes—starting at $10 in 2009, and is currently $15. Beginning Aug. 29, we are moving to a variable pricing structure with three price points: $15, $20, and $25. The price Customers will pay for their flight will depend on a combination of two factors: length of route and EarlyBird demand on that particular route. The price will be the same each way on any given route and will not change by day of week or time of day. Therefore, the price of the EarlyBird product on a particular route will be set at one of the three price points. We may update pricing in the future based on route popularity and as the product continues to evolve.

As a reminder EarlyBird benefits include the following:

Automatic Check-in: Whether you choose to print your boarding pass the day before or just hours before the flight, your confirmed boarding position will be ready and waiting for you. Now you can print your boarding pass as your schedule allows.

Better boarding position: We’ll automatically check you in and assign your boarding position within 36 hours of your flight’s departure – that’s 12 hours before general boarding positions become available. While EarlyBird Check-In doesn’t guarantee an A boarding position, it improves your seat selection options to help you get your favorite seat.

Earlier access to overhead bins: Got bags? We’ve got room. By boarding earlier you’ll get your pick of available overhead bin space.

Are you a fan of EarlyBird Check-In from Southwest Airlines? Would you be willing to pay $25 for it with the new pricing model? Feel free to share your feedback in the comments below.

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  1. Well now THAT is an unhappy development. I could understand the increases over time to what it is now but a variable rate? Really?

  2. Sad. Southwest is starting to remind me of their competitors. At least they aren’t trying to spin it as some kind up upgraded customer service. One would think they could at least reduce the price on super short routes to have some sort of positive spin on this.

  3. I only fly Southwest when absolutely necessary. Boarding is like loading cattle. Their prices used to be a
    plus, but not much different than other carriers now.

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