Do We Need CLEAR Ambassadors in the Sky Clubs?

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It’s no secret that Delta has a small stake in the company, CLEAR, and a result of this partnership, they offer discounted rates for SkyMiles members, and in some airports, even have CLEAR ambassadors located in the Sky Club trying to try to sign-up new members.

For those not familiar, CLEAR uses fingerprint and iris I.D. technology to expedite the document check portion of the TSA security process. CLEAR members verify their identity in the dedicated CLEAR lane and then enter either TSA PreCheck or general screening depending on their status, reducing the overall amount of time spent at security.

With the partnership, SkyMiles member receive the following prices:

  • Diamond Medallion Members: Complimentary annual membership ($179 annual savings)
  • Platinum, Gold and Silver Medallion Members: $109 annual membership ($70 annual savings)
  • Delta SkyMiles Credit Card Members: $109 annual membership ($70 annual savings)
  • General SkyMiles Members: $119 annual membership ($60 annual savings)

When I think of CLEAR, it almost is more of an impulse purchase for some fliers. There may be a long security line and CLEAR ambassadors walking around trying to get new members to sign-up to avoid the security line.

The issue with the ambassadors being in the Sky Club, as that they’ve already gone through security and I don’t see them as likely to sign-up. Additionally, many fliers in the Sky Club are Diamond Medallions who already receive an annual complimentary subscription to CLEAR.

On my recent visit to the DCA Sky Club, there was a CLEAR ambassador next to one of the machines. In the 2 hours I was there I didn’t see him talk to a single guest, making me question why these ambassadors are in the Sky Club.

Not every Sky Club has ambassadors, but I’ve seen them in ATL, LGA, JFK, DCA to name a few of the locations so it seems like those in large Delta cities do have one.

What are your thoughts about having a CLEAR ambassador in the Delta Sky Club? Do you think they’re actively signing up new members in the clubs? Feel free to share your thoughts in the comments below. 

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