Hyatt announced its plans to add Park Central San Francisco in 2022 as the Hyatt Regency San Francisco Downtown SoMa. The property has changed hands in the past as it was previously known as the Westin San Francisco Market Street until 2015, when it became the Park Central San Francisco.
It seems like hotel must of been struggling as an independent property, which is why the owners are looking to have it join the Hyatt portfolio in the coming years. It appears its already bookable on the Hyatt website as the Park Central San Francisco as a World of Hyatt Category 5 property.
Hyatt announced today that a Hyatt affiliate entered into a franchise agreement with 50 Third Street Owner LP for Park Central San Francisco to join the Hyatt portfolio as an affiliated hotel, effective Friday, December 18, 2020. The hotel is managed by Highgate and expected to rebrand to Hyatt Regency San Francisco Downtown SoMa, following significant renovations.
The 681-room Park Central San Francisco, located in the heart of San Francisco’s south of market (SoMa) neighborhood, will undergo a multi-million-dollar renovation starting in early 2021, that will include a full redesign of guestrooms, transformation of the meeting and event spaces, ground floor lobby area and food and beverage experience, as well as a relocation and expansion of the fitness center.
Once the property joins the Hyatt Regency brand, it will be the third Hyatt Regency property in the San Francisco area joining both the Hyatt Regency San Francisco and the Hyatt Regency San Francisco Airport. There’s also my personal favorite Hyatt in San Francisco is the Grand Hyatt San Francisco.
The hotel will remain open during the renovation which will span all of next year, and should be completed in early 2022.
What are your thoughts on Park Central San Francisco joining the Hyatt portfolio? Feel free to share your thoughts below.