Alaska Airlines quietly implemented a huge devaluation to their award program for redeeming on Emirates, and they did this without any notice. However, the airline finally decided to own up to it today!
Here’s what Alaska Airline is saying:
Today Alaska Airlines Mileage Plan made a small but significant change to award levels for Emirates Business Class and First Class. Award levels for Economy Class are not changing.
“Our goal has always been to offer our customers the best loyalty program in the industry. It is a priority to ensure Alaska Airlines Mileage Plan members retain access to first and business class on Emirates. Today we made a necessary change that caught many of our members by surprise,” said Ryan Butz, Alaska’s managing director of loyalty marketing. “We apologize to the customers who may have been surprised by today’s update, which we were unable to communicate in advance.”
Overall this is a huge devaluation to Alaska’s program, however if you did purchase miles after March 1, 2016, you’re able to get a refund if you intended to book an Emirates award.
Feel free to share your thoughts below about this latest devaluation!