Starbucks Launching New Starbucks Rewards Program This Week

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As a reminder, Starbucks is launching their new revenue based loyalty program starting this week, where you’ll now need to spend $150 a year to maintain Starbucks Gold status. You can check out all the details of their new Starbucks Rewards program terms herewhich we covered earlier this year when they announced the change.

If you are new to Starbucks Rewards, you can join here.


On Monday, April 11

We’ll be making big (and exciting) updates to the Starbucks® app and website. During the day, you might notice certain parts of the app and site may not appear to work properly.

You’ll still be able to:
• collect Stars
• redeem rewards
• pay with your phone
• order ahead and jump the line

Don’t worry if there are some delays, or certain things (like your Star count) seem incorrect. We’re keeping track of everything and all your correct information will be available again on Tuesday.
On Tuesday, April 12

The new program launches! You’ll keep your Gold status and any rewards you’ve already earned will carry over. Any Stars you had in your account will be multiplied by 11 to reflect the program change.

We’ll also be releasing an update to the Starbucks® app, so be sure to check your phone on Tuesday. When the new version becomes available, the app will prompt you to update.


Bottom Line

For some people this will be a big change. What do you think of the new Starbucks Rewards program terms? Does this change make it harder or easier for you to get freebies at Starbucks? Post a comment!

Editorial Note: Opinions, analyses, reviews or suggestions expressed on this site are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed.

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  1. If I can earn stars by paying with a credit card (not a gift card) this Is a big improvement for me.

    Starbucks is generally reserved for business travel in my spending, and currently none of my business expenditures there are rewarded because I can’t load my gift card with my Corporate Card and the only way to get rewards is via gift card.

    So, if I understand the program correctly it sounds like an improvement

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